CORPORATE SOCIAL RESPONSIBILITY IS HUMANITARIANISM, NOT CHARITY, BUT SOCIAL, MORAL OBLIGATION
                                                                        Dr. Kurian John Melamparambil

Theory of Corporate Social Responsibility (C.S.R.)

In the context of globalization and liberalization, privatization is an important factor. Due to privatization the individual/corporate gets more freedom of operation. If the freedom of operation is not channelized in a disciplined way by giving importance to moral values and social obligation/responsibility, it will certainly lead to all kinds of evils of capitalism and feudalism, even slavery by taking away all the merits of a new world order-for a better refined living.

Almost all are doing business with others` money i.e. money from the public, either from bank or from shareholders depending upon the nature of the business. Larger the business, higher the dependency on public fund; Therefore an industrialist or businessman is not only an organizer cum custodian of the business but also the trustee of public money. Therefore the public has the right and he has the obligation to share the profit (depending upon the capacity of the business) he makes with the needy i.e. Corporate Social responsibility is humanitarianism, not charity, but Social, moral Obligation.

Nowadays, as a part of World Bank direction, the government is withdrawing from the welfare activities, especially in the field of medical aid and treatment for the poor patients. Patients are going to be treated only as customers. Those who have the capacity to pay will get treatment.

In this situation, outlook of the individual and corporates for doing humanitarian service should change i.e. main concentration should be on Self Dependency on health.

So our Company (Melam) concentrates and discharges its Corporate Social Responsibility through humanitarian work by helping the poor and needy patients in their treatment to make them self dependent to the maximum extend possible on the health grounds through our charitable society M/s. Melam Charities International.

Already Melam Charity have provided treatment to 82,000 poor patients through 725 different hospitals in and around Kerala, by spending more than Five Crores of Rupees, mainly generated from the business.